Sunday, January 11, 2009

'True Detail' by Luciano Carvari FW 08-09

What a superb ad campaign. The 'True Detail' ad campaign for the Luciano Carvari Fall Winter 2008-2009 footwear collection is all about celebrating attention to detail and skills with 7 scenarios. Landing a tennis ball in a glass of juice, putting the right amount of poison in your husband's meal, studying the surrounding while pretending to tie your shoes, it's all about paying attention to details. See a behind the scenes video of the shoot at the end of the post.

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